What is Search Engine Optimization?

Like most of us, the internet has grown at a faster rate than we’ve been able to keep up with. I’m sure as you’ve ventured into this endless world of the internet you too need help with search engine optimization (SEO). In this article we’ll bring some clarity to search engine optimization and make it easy to understand.

Search Engine Optimization is the technical part of internet marketing. It primarily deals with the technique of organizing the copy write of a webpage to make it as search engine friendly as possible. Basically, it is the attempt to get your website to work its best with search engines. For example, if you want to sell high end shoes online, you would want to gather the keywords that would most likely be searched (shoes, designer shoes, buy shoes, etc.). Once you have the keyword list, you then would want to hire a copywriter who will place these keywords in the appropriate places so that when the consumer searches online, the search engine will pick up your site.

When building the copy for your website, don’t get your hopes too high; keep them realistic. If you get in the top 30-50 results on Google or Yahoo, you did a great job. Getting in the top 10 will take time an perseverance in tweaking the copy on your site. Remember, everyone is trying to reach the top of the list. You want to get your site on the first 100 pages of a search engine’s results. Without being on the first 100 pages you are virtually invisible to the world. Search Engine Optimization will take time and effort. You will learn as you practice and only improve.

You will want to use your keywords, at a minimum of 1-3% of your word density. Attempt to place your keywords in the first sentence and last sentence of each paragraph and beginning and end of your webpage. You can attempt to produce your own search engine optimization, publish it and then see where your site comes up in a search engine search. Continue to change your copy and see if your site works its way higher or lower on the results.

Essentially, Search Engine Optimization is very basic and any good writer could learn the few steps it would take to move your website from the bottom of the barrel to the top of the search results. Do a little investigating and you’ll soon discover how quickly and easy it is to write your own SEO.



Source by Jennifer Varner

SEO Expert – The Role Of SEO

It is a need in the present business field to open up an online store in order to withstand all the competitors. This is also considered as an easy way to reach out to all potential customers without facing any trouble just like retail stores. It is not enough to just develop a website and make it up and running. It is also very important to take necessary steps in order to identify the websites by millions of users who are surfing internet on daily basis. Your company will be able to gain popularity among users from around the globe thereby bring tremendous increase in the business frontiers. Search engine optimization is the technique adopted by many owners in order to popularize the websites by many means. This is also known as SEO services.

Usually this is done either by the company themselves by forming a separate team with SEO experts or by outsourcing the task to a third party company. The third party company will be specialized in SEO jobs with a number of SEO experts working together for the benefit of the clients. A SEO expert is a person who should be well versed in all the internet activities. They should be good at social networking as socializing is the key factor involved with marketing.

They should have all the knowledge on web designing and should be able to reformat the client website according to various needs and as per the changing trend in order to get potential customers. Creativity is very important for SEO experts as there will be needs to add certain creative writings if the clients website is not up to mark while considering all these aspects. It is a common phenomenon that the websites should contain various attractive terms and writings that catch the customer in a very short time frame. Also the SEO should be knowledgeable in the area of the business and accordingly they should be able to identify the keywords used by customers in order to search for all the related services on internet. Based on all the collected keywords, they should be able to create various back links to search engines. Back links are very important factor to be noted by SEO.

They should be careful in creating back links only with reputed classified sites and with other related websites. Avoid back links with any low profile website as it tends to add up more spam rather than potential customers thereby lowering the client website. This shows the importance of a SEO expert in managing SEO services.



Source by Skle Deny

SEO And Search Engine Marketing For The Online Tourism Industry

Marketing for the tourism industry presents a number of challenges. Not only do you have to provide a visually attractive website that compels people to want to visit your destination, but you also have to present an informative website that provides the exact details to ensure building the trust of these potential tourists. In addition, you have to keep search engine optimization (SEO) in place to ensure high search engine rankings that attract visitors to your website in the first place.

Applying all of these different techniques is truly an art. That’s why many companies in the tourism industry decide to hire a search engine marketing specialist. This article looks at a few of the strategies an SEO marketing specialist uses to ensure clicks that convert into tourists.

Search Engine Marketing

The old advertising standards — radio spots, television commercials, and print ads — aren’t the best way to attract potential customers anymore. Not only is it difficult to stand out since advertisers present thousands of messages to consumers on a daily basis, but targeting the right consumers, getting them to write down your phone number, and then compelling them to take the time to pick up the phone and call are also more difficult than ever.

That’s why search engine marketing makes so much sense. You don’t need a broad message because you can focus in tightly on your target market for each destination or activity you offer. Your website also works for you 24/7 as it communicates with potential customers. You can even increase this interaction by adding a forum or a blog to your website.

SEO Optimized Content

Your content is the heart of your website. It’s what makes it relevant and informative to consumers — and what will convert them into customers. However, your content can work double duty if you include SEO keywords in your writing. SEO content will help the search engines index your website, which will result in higher rankings. Since high rankings brings you free traffic as people click through when they see your website in the search engine results, your content both attracts and converts.

Mini Sites

Another great strategy is creating mini sites that focus on a specific aspect of your tourism business. Instead of have one website that focuses on all of your offerings as it tries to appeal to a large audience, mini sites focus on just one.

For example, a beach tourism company could have a mini site optimized for retired travelers that includes activities that would interest this age group. Another example is a beach tourism company that offers different activities like scuba diving, paragliding, and water skiing, could create a mini site for each of these activities.

Through these marketing strategies and more, you can attract, build a relationship with, and convert website visitors into tourists to your destination. Search engine optimization will attract those visitors, your forum and blog will build their trust, and your content will convert. If you haven’t started implementing this type of marketing strategies for your tourism industry website, it’s never too late to get started.



Source by Chris A. Harmen

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