SEO And Search Engine Marketing For The Online Tourism Industry
Marketing for the tourism industry presents a number of challenges. Not only do you have to provide a visually attractive website that compels people to want to visit your destination, but you also have to present an informative website that provides the exact details to ensure building the trust of these potential tourists. In addition, you have to keep search engine optimization (SEO) in place to ensure high search engine rankings that attract visitors to your website in the first place.
Applying all of these different techniques is truly an art. That’s why many companies in the tourism industry decide to hire a search engine marketing specialist. This article looks at a few of the strategies an SEO marketing specialist uses to ensure clicks that convert into tourists.
Search Engine Marketing
The old advertising standards — radio spots, television commercials, and print ads — aren’t the best way to attract potential customers anymore. Not only is it difficult to stand out since advertisers present thousands of messages to consumers on a daily basis, but targeting the right consumers, getting them to write down your phone number, and then compelling them to take the time to pick up the phone and call are also more difficult than ever.
That’s why search engine marketing makes so much sense. You don’t need a broad message because you can focus in tightly on your target market for each destination or activity you offer. Your website also works for you 24/7 as it communicates with potential customers. You can even increase this interaction by adding a forum or a blog to your website.
SEO Optimized Content
Your content is the heart of your website. It’s what makes it relevant and informative to consumers — and what will convert them into customers. However, your content can work double duty if you include SEO keywords in your writing. SEO content will help the search engines index your website, which will result in higher rankings. Since high rankings brings you free traffic as people click through when they see your website in the search engine results, your content both attracts and converts.
Another great strategy is creating mini sites that focus on a specific aspect of your tourism business. Instead of have one website that focuses on all of your offerings as it tries to appeal to a large audience, mini sites focus on just one.
For example, a beach tourism company could have a mini site optimized for retired travelers that includes activities that would interest this age group. Another example is a beach tourism company that offers different activities like scuba diving, paragliding, and water skiing, could create a mini site for each of these activities.
Through these marketing strategies and more, you can attract, build a relationship with, and convert website visitors into tourists to your destination. Search engine optimization will attract those visitors, your forum and blog will build their trust, and your content will convert. If you haven’t started implementing this type of marketing strategies for your tourism industry website, it’s never too late to get started.